A Passion for Private Brands…

That is what guides our investments, the development of new services, our product development efforts and the many ways we support our customers. Whether the need is for the right NBE product or an innovative ahead-of-the-market solution our Marketing Department is ready to help.

The Lassonde Pappas marketing team is an invaluable resource and partner for our customers’ businesses providing a wide array of services.

Your Brand Marketing Services

Customers turn to us to help with ideas and communication content for their marketing efforts

  • Your Brand Product Communication
    • Input for labels, point of sale materials, website development, and other marketing communication vehicles
      • Includes help developing the benefit statements allowed by any formula
  • Product Story Development - copy points or entire articles for “consumer education” columns in circulars, websites or social media outlets
  • Promotion Ideas & Guidance - suggestions by item to help maximize return on your investments

Your Brand Label Development & Design

Our cross-functional label development team provides comprehensive responses for Your Brand label design projects. Our input includes:

  • Regulatory requirement direction
  • Optimizing benefit statements
  • Brand architecture guidance
  • Recommendations for strengthening key communication on the principal display panel
  • Suggestions for “romance copy”
  • Overall design input include graphics, photography, & imagery

Consumer Insights

We started investing in consumer-based market research in the mid-90’s to better understand the dynamics of a rapidly changing beverage market. Studies range from large scale user tests for our Healthy Child Initiative through shopper behavior and attitudinal profiling. We seek out opportunities to learn more about how consumers make buying decisions and how lifestyle changes consumer needs and wants over time.

Market Information

Helping our customers move from data overload to decision making is a key part of our marketing effort. With tools such as Nielsen®* syndicated and panel data, SPINS®* information as well as proprietary research, we are able to:

  • Identify changing market trends
  • Pinpoint category strengths and weaknesses
  • Track emerging markets, packaging and flavors
  • Analyze market and account specific information to make assortment and merchandising recommendations

Sign up for access to our TrendCenter to stay informed about market and consumer information.

Please call 800-257-7019 Ext 7371 or e-mail JLIB_HTML_CLOAKING for more information.

* Nielsen is a registered trademark of The Nielsen Company; SPINS is a registered trademark of SPINS, LLC.

Web design & web development by Mainline Media, a Philadelphia web design company.